Buff Colchagoff, CEO of RosettaHealth, discusses the

Health IT Answers: “Four Calling Birds” Highlight Four Use Cases for Future HIE Success

Once again, Buff Colchagoff, CEO of RosettaHealth, was asked to provide his annual “12 Days of Christmas” column for our friends at Health IT Answers. In previous years, he has highlighted the ghosts of HIE past, present and future, as well as the “seven swans a swimming” signaling a new era of health data exchange.

This year, Buff chose to focus on the “four calling birds” theme for his annual column. In case you did not know this, there has been a long-term debate about whether or not it’s “four calling birds” or “four colly birds” in the classic Twelve Days of Christmas.

In the face of this controversy, Buff sided with the “calling birds” team, and highlighted four unique use cases – calling from the future – that will enable long-term success for HIEs, and other organizations in the health IT arena.

These use cases are vital because, now more than ever, HIEs need to demonstrate tangible value to their customers, whether it’s hospitals, payers, individual practices or state agencies. As Buff highlighted in his article, from national networks commoditizing CCD exchange to EHRs offering basic query-retrieve features, the stakes are rising in exchanging data for HIEs.

As a solution, he proposed the following use cases, which originated from a RosettaHealth podcast interview with Phil Beckett, CEO of HASA:

  • Calling Bird Use Case #1 – Alerting: Provide just-in-time data to clinicians when they need it, and how they need it. Counter ‘alert fatigue’ by providing notifications that are targeted, specific and actionable for care providers.
  • Calling Bird Use Case #2 – Social Determinants of Health (SDOH): With environmental and social factors accounting for a large portion of a patients overall health, social determinants can make a big difference. Adding this data to clinical data services can increase your perceived value to customers — and have tangible effects on outcomes.
  • Calling Bird Use #3 – Combining Claims and Clinical Data: Bringing these two worlds together provides a more complete picture and fills in potential gaps. By providing a more comprehensive data model, your value as a data source increases, and customers gain deeper insights into individual and overall population health.
  • Calling Bird Use Case #4 – Targeted Data Exchange: Good news: Data is flowing. Bad news: Clinicians are tired of getting huge dumps of data. Provide targeted data with summaries that matter to a provider’s specialization rather than just huge longitudinal records. Or, even better, provide an easy way for them see both and choose.

The article wrapped up with final insights about how the right vendor partnerships can certainly help HIEs to better leverage the resources and knowledge that brings data to life, and exchange data in ways that enhance the overall quality of care – as highlighted in these use cases.

Click here to read the full Health IT Answers article.

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